Following up on their landmark 2012 study, the Massachusetts Institute of Technology (MIT) AgeLab and Monotype have developed a streamlined methodology for testing typeface legibility under glance-like conditions that’s flexible, cost-effective, and efficient.
A new white paper on the research highlights:
- Details of the new methodology, based on a psychophysical method called Stimulus Onset Asynchrony (SOA), was adapted by researchers to focus on typographic legibility.
- Results of the study using the SOA methodology, found that on average, a humanist (Frutiger®) typeface could be read accurately in shorter (8.8 percent) exposure times than a square grotesque (Eurostile®) typeface.
- Results of the study using the SOA methodology with a range of Chinese typefaces.
With this study, researchers have determined that the SOA approach could be an effective method for measuring on-screen legibility under glance-like conditions, with potential for use in multiple languages and environments.
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