Chick-fil-A Case Study

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Chick-fil-A has made itself into an iconic brand by offering one of the most popular chicken sandwiches in the USA.

Chick-fil-A recognized that mobile messaging is quickly becoming a global marketing powerhouse and wanted to get in on the action. When it came time to develop a strategy for mobile messaging, it worked with Swyft to launch a customized campaign that would reach digital savvy demographics within the millennial and Gen-Z markets.