#PopeIsHope Case Study

Popemoji Image

Pope Francis’ historic visit to the United States in September 2015 presented the perfect opportunity to get the word out to young Catholics and non-Catholics alike, and to showcase the digitally savvy, sports-loving, and approachable Pope.

Recognizing the value of creating cool, creative, and sharable branded content, Aleteia, the Vatican’s communication network, tapped Swyft Media to come up with a unique way to digitally generate and express excitement for Pope Francis' visit through their multi-channel #PopeIsHope campaign.

Learn more about how Swyft Media, Aleteia and the Vatican created Popemoji to appeal to the millennial masses.