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How IBM designs for a global market

When you’re designing for a vast portfolio of products, brand consistency at all touchpoints is a Herculean challenge. Yet today, large multi-faceted global brands are expected to offer the same seamless and consistent experiences as small single-product startups.

In this webinar, IBM’s Design Language Lead Hayley Hughes shares how IBM got its house in order, improved brand consistency across its global portfolio and the measurable impact this had.